Print production of in-store signage. Once the designers handed off the final designs we inserted translations for each region.
Europe, North America and United Arab Emirates. Meticulous attention to detail. All files were prepped with custom print profiles.

I worked closely with the Production Team and our cross-functional partners as a Digital Production Artist for Hollister, an active lifestyle brand. A fast-paced environment, I produced and proofed a high volume of work. I sliced and uploaded assets for the developers to use. I did image swaps when images needed updating.

I touched many different projects. I worked to ensure all styles were consistent through all campaigns. Our workflow used JIRA and AEM - Adobe Experience Manager. In addition, I helped produce in-store signage for Europe, UAE, Asia, the US and Canada.

Digital and Print Production Artist for Gilly Hicks, a fashionable, active lifestyle brand. I sliced and pulled assets from the layouts and uploaded them for developers to use.

I touched many different projects here at Gilly too. I worked and proofed my work to ensure everything was consistent with the style guide and the creative tabs in Jira. In addition I helped produce in-store signage for Europe, UAE, Asia, the US and Canada.

Brand identity for the American Signature Furniture Dream Mattress Studio. Packaging, package tags and mattress label design. Signage and window graphics. Wayfinding graphics and in-store LED signage.

SBC Advertising did an incredible Rebranding of Fashion Week Columbus 2015, and they put together a team to promote the event.

I Designed the 2015 Fashion Week Columbus Event Program, along with Instagram Ads and CRM.

Credits:
Executive Director - Tommy McClure
Vice President - Whitney Kaczor
Style Director - Nia Noelle
Photographer - Scott Cunningham
Creative Direction - Lance Dooley
Copywriter - Kelsey Eliason
Account Manager - Elizabeth Seitz
Account Executive - Shelly Dooley
Art Direction - Melody Davy
Design / Art Direction - Mike West

Logo design for A THREAD of Hope, a fall fashion presentation benefitting Sam’s Fans, a charity started by Nikki McCarthy, in memory of her daughter Sam. Sam loved ladybugs. Hosted by THREAD, a carefully curated global lifestyle boutique located in Grandview and Dublin, Ohio.

shopthreadonline.com

EXPRESS Outdoor Advertising. At Express I designed all outdoor advertisements. This included bus wraps, concert venues, train stations and billboards. They appeared in all major cities - New York, Los Angeles and Chicago, some in Philadelphia.

The Limited pop-up mailer designs. I was responsible for all collateral including seasonal monthly mailers, special grand opening mailers and the credit card program. I worked closely with our Production Manager, and I illustrated comps and schematics for a printer who specialized in designing pop-up mailers.

Fashion Week Columbus gave out special cookies with the designer's names printed on the frosting. Their designs were delicious.

Photographer - Scott Cunningham

EXPRESS SXSW Coachella Music Festival Illustration. I modified their campaign photography and picked up their logo. This logo was used as a backdrop for the curtains and panels in the VIP area.

The Limited Credit Card reissue program redesign. 3 black and white duotone photos for a timeless and classic approach. Simple and elegant.

Express Holiday 2010 pattern design for the shopping bag, gift boxes, gift card packaging, and mailers. I took the existing snowflake vector art and designed a dynamic pattern.

Illustrations for past and present divisions of LBrands: Express, The Limited, Limited Too (now Tween Brands), Lane Bryant, Bath & Body Works and Victoria's Secret.

Illustrations for The Old Farmer's Almanac.

The first image is a watercolor Illustration from when I was a student at The Columbus College of Art & Design.

Animated GIFs for EXPRESS. Emails for The Limited. A Thanksgiving Email Blast design for MCR Construction using MailChimp. An alternate EXPRESS NEXT registration website mockup for the EXPRESS Loyalty Program. Voodoo Brewery website redesign. The Voodoo Brewery was a class project.

EXPRESSNEXT Loyalty Program design and production. We worked with an outside design vendor to polish the logo and I contributed a completely different concept. Very complex, with 4 tiers upon inception, but we managed to launch it.
The last frame is a fashion themed concept I illustrated and designed.

Credits: Design, Illustration, Concepting

Travel Suit Launch for The Limited. I designed hangtags, mailers, signage and store windows. With a very lean marketing department I had the opportunity to touch every facet of the brand launch.

Designed a variety of marketing campaigns for The Limited. I was responsible for all CRM mailers and store signage. Shown: The Little Black Dress, Fall Suiting store windows and signage, Grand Opening invitation based on the designs for the new flagship store, and the Holiday Mini-Catalog mailer.

Designed The Limited Look Book. A store handout featuring suiting and wear-to-work. Brand development.

Merchandise Graphics designed for The Limited, Express, Tween Brands, Lane Bryant and Victoria's Secret.

Exploratory product schematics for Express and The Limited.

Illustrations showing vital details so printers and fabricators can give cost estimates for a proposed project. Instructions and specs for building projects.

DreamBIG Microsite brand pages and web banner production for Value City Furniture.

I sourced photo and logo assets from the mattress company websites and placed them into templates. I took our rebranding elements through myriad desktop and mobile web banners formats.

Special Exploratory Project. Large-format fold out newsletter focused on chairs.

Brand positioning presentation. Value City is the value leader in furniture. We have the looks, the quality and service you want for less. The strategy is a unified message through the “The Big Difference” campaign across all channels, including online, store POS, Circulars and Direct Mail.

ASF wanted a large format sign with a moveable icon to chart the warehouse loading team’s progress in increasing the number of trucks unloaded. We came up with this fun truck on a highway to increase productivity.

American Signature bought abandoned stores and resigned them as American Signature stores. I worked with the ASF Real Estate team to visualize how the converted stores would look.

We visualized in scale models how much window space our marketing would cover. Zoning laws restricted how many square feet the signage could take up in the windows. We had to plan carefully in order to stay within code.

American Signature Furniture has streamlined their Value City stores with their Designer Looks rebranding. I applied their concept to their cardboard cartons. Now everything, from store presentation and marketing design to furniture delivery, is cohesive.

Graphics for the Value City Furniture Pop Up Store located in the Columbus, Ohio Short North. I sourced all the reference and built all these files using a combination of Illustrator and Photoshop. The homages to Andy Warhol were technically challenging but we made it happen. The “before” pictures were printed on canvas, then my Creative Director Ricky Gonzalez “later” embellished them - and made them come alive.

The neon was fabricated from my Illustrator files and I created the neon block lettering and the script in the last two pictures from scratch.

Miscellaneous Billboards, Signage and Newspaper Ads for VCF.

A special project for Michael Weiss, President of Express. We proposed 3 different formats. I created schematics to go along with our proposals. We landed on a bigger book with a slipcase.